What is a key distinction between professional journalists and content creators or influencers?

The key distinction highlighted in the answer pertains to the presence of a working code of ethics amongst professional journalists. This ethical framework guides journalists in their practice, ensuring they adhere to principles such as accuracy, fairness, objectivity, and accountability. Professional journalists are often bound by industry standards and regulatory bodies that promote responsible reporting and public trust.

In contrast, content creators and influencers may operate with greater flexibility, focusing more on personal branding or viral trends without necessarily adhering to the same ethical guidelines. Their primary goal often centers around engagement and monetization rather than a commitment to journalistic integrity. While social media and personal branding can play significant roles in both professions, the foundational ethical obligations that govern professional journalism set it apart from the more casual or profit-driven approaches used by many content creators and influencers.