What is a key responsibility of journalists in their interactions with colleagues and subjects, according to the NPPA Code of Ethics?

A key responsibility of journalists in their interactions with colleagues and subjects, as outlined in the NPPA Code of Ethics, is to maintain high standards of behavior. This principle emphasizes the importance of professionalism, integrity, and respect in all journalistic endeavors. Journalists are expected to uphold ethical standards not only in their reporting but also in their interactions, fostering a culture of trust and cooperation. By maintaining high standards, journalists contribute to the credibility of their profession and ensure that their work reflects fairness and impartiality.

The focus on high standards embodies the essence of ethical journalism, encouraging journalists to act responsibly and thoughtfully, thus promoting a positive environment for collaboration and conversation within the media landscape.